Cookie Policy

Cookies are small text files that are stored on your device (computer, tablet, or smartphone) when you visit a website. They are widely used to make websites function properly, improve user experience, and provide reporting information to website operators.

Cookies can be "first-party cookies" (set by the website you are visiting) or "third-party cookies" (set by a domain other than the one you are visiting). Cookies can also be "session cookies" (deleted when you close your browser) or "persistent cookies" (remain on your device for a defined period or until you manually delete them).

This website, operated by Isk-Holding ApS (registered at Kastanielunden 58, 6705 Esbjerg Ø, Denmark), uses cookies as described in the sections below. For questions about our use of cookies, you may contact us at [email protected].

We use cookies for several purposes on our website. Some cookies are essential for the website to operate correctly. Others help us understand how visitors interact with our site so we can improve it. A third category supports our advertising and remarketing efforts.

We classify all cookies into three distinct categories: Essential Cookies, Analytics Cookies, and Marketing/Advertising Cookies. Only essential cookies are activated without your explicit consent. Analytics and marketing cookies are activated solely after you provide consent through our cookie consent banner.

Purpose: Marketing cookies are used for remarketing, personalized ad delivery, and conversion tracking. They help us measure the effectiveness of our advertising campaigns and deliver relevant advertisements to previous visitors of our website.

Consent required: Yes. Marketing cookies are activated only after you click "Accept All" or enable them via the "Manage Preferences" panel.

Retention: Up to 540 days (Google Ads default).

Tracking technologies in use:

• Cookies (first-party and third-party)
• Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
• Device identifiers (browser fingerprint, IP address)
• Conversion event tags

Advertising and analytics technologies active on this site:

• Google Ads (gtag.js / Google Tag Manager)
• Google Analytics 4
• Google Remarketing Tag
• Meta Pixel (Facebook / Instagram)

Advertising measurement: We use conversion tracking to understand which advertisements lead to actions on our website, such as form submissions, calls, or inquiries. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.

When you first visit our website, a cookie consent banner appears at the bottom of the screen. The banner offers three options:

By clicking "Accept All Cookies," you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.

Your consent choice is stored in your browser's localStorage for 12 months. After this period, the consent banner will reappear. The banner can be dismissed without accepting, in which case only essential cookies will remain active.

EEA and UK Users: Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.

Withdrawal of consent: You may withdraw consent at any time by clicking the Manage cookie preferences link found in the footer of every page, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only and is not resold to unaffiliated third parties.

Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.

This website uses the following Google services:

• Google Analytics 4: Collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on.
• Google Ads Conversion Tracking: Records when a user completes a defined action (form submission, call, inquiry) after clicking one of our ads. This data is used solely for measuring ad campaign performance.
• Google Remarketing: Allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).
• Google Tag Manager: Deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.

Google's advertising products are governed by: https://policies.google.com/technologies/ads

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:

• Page views and time on site
• Specific conversion events (form submissions, inquiries)
• Custom audience membership for retargeting purposes

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy

To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/

You may opt out of personalized advertising at any time using the following resources:

• Google Ads Settings: https://adssettings.google.com
• Your Online Choices (EU): https://www.youronlinechoices.eu
• Network Advertising Initiative: https://optout.networkadvertising.org
• Digital Advertising Alliance: https://optout.aboutads.info

Opting out does not remove ads entirely. You will continue to see non-personalized advertisements. To opt out on our website specifically, use the Manage cookie preferences panel accessible from our cookie banner or website footer.

In addition to using our cookie consent banner, you can manage cookies directly through your web browser settings. Most browsers allow you to:

• View all cookies stored on your device
• Delete some or all cookies
• Block all cookies or only third-party cookies
• Configure alerts when cookies are being set

Please note that if you disable essential cookies through your browser, certain features of our website may not function correctly. Blocking analytics or marketing cookies will not affect core site functionality.

Each browser manages cookies differently. Consult your browser's help documentation for instructions on how to adjust cookie settings. Common browsers include Google Chrome, Mozilla Firefox, Apple Safari, and Microsoft Edge.

In addition to cookies, we may use other tracking technologies including:

• Tracking pixels: Small, transparent images embedded in web pages or emails that track page views and conversions. Used by Google Ads (gtag.js) and Meta Pixel.
• Local storage: Data stored in your browser's localStorage (such as your cookie consent preferences) that persists after you close the browser.
• Device identifiers: Browser fingerprint information and IP addresses that may be collected by analytics and advertising services for identification purposes.

These technologies are subject to the same consent mechanisms described in this Cookie Policy. They are not activated until you provide consent (except where used for essential site functionality).

Cookie data collected on this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.

These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us at [email protected].

If you are located in the EEA or UK, you have the following rights regarding the data collected through cookies:

• Access (Art. 15): Request a copy of data we hold about you
• Rectification (Art. 16): Correct inaccurate or incomplete data
• Erasure (Art. 17): Request deletion ("right to be forgotten")
• Restriction (Art. 18): Limit how we process your data
• Portability (Art. 20): Receive your data in a structured, machine-readable format
• Objection (Art. 21): Object to processing based on legitimate interest
• Withdraw consent (Art. 7.3): Revoke consent at any time without penalty

To exercise any of these rights, email us at [email protected]. We will respond within 30 days.

You also have the right to lodge a complaint with your local supervisory authority. EU users may refer to https://edpb.europa.eu. UK users may contact the Information Commissioner's Office at https://ico.org.uk. Danish users may contact the Danish Data Protection Agency (Datatilsynet) at https://www.datatilsynet.dk.

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors through cookies or any other means. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. If you believe we have inadvertently collected data from a minor, please contact us at [email protected].

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, the technologies on our website, or applicable laws and regulations. When we make material changes, we will update the "Last Updated" date at the top of this page and notify users via a homepage banner at least 14 days before changes take effect.

We recommend reviewing this Cookie Policy periodically to stay informed about how we use cookies.

This Cookie Policy should be read together with our other legal documents:

• Privacy Policy - Full details on data collection and processing
• Terms of Use - Conditions for using our website and services

If you have any questions or concerns about this Cookie Policy or how we use cookies, please contact us: